A look at Long Beach Island, New Jersey

The Silver Sun Mall in Beach Haven NJ (Formerly Koseff’s)


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The Silver Sun Mall is located at 3rd Street and the Boulevard in Beach Haven. It houses a variety of small stores selling beach goods, art and clothing.  Prior to it’s current incarnation as a mall, the Silver Sun was home to Koseff’s,

The Koseff Brothers got their start selling Peanuts and other things to passengers arriving on the Tuckerton – Long Beach Island trains. The southern end of the railroad terminated at Station Plaza and 3rd Street. The railroad station was torn down and replaced by houses.  They built a hardware and fishing tackle store. During the 1960’s my father and I made many a run to Koseff’s for items for the house.

Some time in the 1970’s they did a major renovation to the store. It was no longer a plain old hardware store. A large portion of the store was dedicated to upscale furniture and decor. Unfortunately this was at a time when the island was still composed of small cape cod cottages and bungalows. They redesigned the store as a mall. At one time there was a food court with a ‘ship’ for seating. One of the stands sold fried ice cream.  The Koseff family retained a small variety store in the mall.

The food court was eventually removed and the store was converted to it’s present configuration.

The Silver Sun Mall in Beach Haven, Formerly Koseff's Department Store
The Silver Sun Mall in Beach Haven, Formerly Koseff’s Department Store

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